Tag Archives: Aaron J Perry
Internet Marketing for Martial Arts
My online video training program of internet marketing for martial arts schools and martial artists came about when I combined two of my passions.
I have been involved in a several martial arts styles over the past 21 years and have been building my own and other peoples businesses online and offline for the past 9 years.
I love martial arts and all the various styles; each has their strong and weak points and I’ve always believed it’s a great idea to learn at least a few different styles to strengthen all areas of your personal fighting skills. Having trained with different instructors I noticed that all of the people I met lacked the skills for marketing their martial arts school.
It never bothered me personally because I prefered training with a smaller group to get more one on one time with the instructor. But I did feel sorry for the martial arts school owner as they seemed to be putting in a lot of effort and still struggling to meet the overheads every month.
Internet marketing for martial arts schools is still uncommon territory for most school owners. The best martial arts websites are owned by martial arts suppliers and martial arts organisations like UFC or NAPMA. This is because these groups treat their business like a business. They know that internet marketing is powerful and cost effective when it’s done properly so they invest in getting it set up.
For small martial arts schools and older instructors it seems like too much time and money to even start walking down that path and joining the already established. But right now is actually one of the best times for local marketing online.
A powerful combination has emerged in the past 12 months. Web 2.0 websites such as twitter and facebook have made networking with like minded people easier than ever before while at the same time Google, Yahoo and Bing are working to provide higher value to small local businesses online.
It will take a lot of effort to get your martial arts school ranking highly around the world on any search engine…
BUT, it takes very little work to get your business appearing on the first page of google for people searching in your local area. These are the people you want to find out about you. You can quickly and cheaply get your website and your martial arts school appearing on computer screens within a couple of miles of your business location.
Forget about trying to reach around the world and focus your online marketing to your local area.
If you wanted to place a traditional print ad in a newspaper to attract students would you spend huge money to have the ad run all across the country or would you spend a fraction of the cost to have the ad appear in your local newspaper that is delivered to people that live just around the corner from your martial arts school? Obviously the local approach is going to work best and this is exactly the same way you need to approach internet marketing for martil arts.
Aaron J Perry – Boy’s Toys
Hi my name is Aaron J Perry and this is how I like to unwind.
When I got married a few years ago I kept joking with my wife that her ring was like wearing a jetski on her finger. I was joking but she got fed up with it and when the opportunity to buy a second hand jetski fell in my lap she bought it for me to shut me up.
I learned three things from this:
1. Having a sense of humour is a good thing
2. I married the perfect woman (sorry guys she’s all mine and i will fight to keep her)
3. Jetskis are Awesome!
I grew up at the beach in NZ and moving to Australia just means the water temperature is better all year around for playing in the surf.
I’m putting this post up here because I want you to know that work isn’t everything. Definately work your butt off 100% to get ahead and provide the lifestyle you want for you and your family but also remember to take out the time to enjoy what your working so hard for. I spend a lot of time on internet marketing for martial arts but I also know how to relax and unwind to keep my life balanced.
There’s no point working yourself into the ground for your family if you ruin your relationship by never being around to spend time with your wife.
Having said that, the jetski is a selfish way for me to cut loose with a few friends. We head out at 6am and spend 3-4 hours jumping the surf on South Stradbroke Island on the Gold Coast, Queensland whenever the conditions are good. It’s a huge bonus to go out during the week when most people are working and we have the beach to ourselves.
Whatever your passions are make sure you fufill them.
Train Hard, Live Well
Cheers
Aaron J Perry
Aaron J Perry – Hawaiian Birthday
Originally I’m a Kiwi, moved from New Zealand to Sunny Queensland in Australia when i was 20 years old, but one of my favorite places in the world is Hawaii.
I first travelled there with my parents when I was a 7yo and fell in love with the Hawaiian Islands. Ever since then I’ve pictured living there, enjoying the beaches, the great food and the friendly people. Sometimes I think I was mistakenly born in the wrong country.
I’ve been lucky enough to visit the Hawaiian Islands every few years and still plan to buy property there in the very near future.
When I got married in 2007, my wife and I celebrated our honeymoon in Waikiki, it was her first visit and thankfully she loved it almost as much as me. A return trip for my birthday was a personal reward for things going very well in my Martial Arts Businesses.
If you’re ever in Hawaii there are certain things you just have to do…
1. Get the Prime Rib at ”The Duke” – Over a span of 30 years they still do the best Prime Rib I’ve ever eaten and booking a table at that restaurant is one of my first priorities when I arrive.
2. Pick up a couple of packs of chocolate Macadamias from any one of the million ABC stores. I’m starting to think I should import these to Australia.
3. Be a tourist and rent a big mal surfboard or do the surf canoes. There is a guy there on Waikiki called Pat that I insist was the inspiration for Rob Schniders character in “50 First Dates”. the guy is awesome, he is Mr. Hawaii to me. I still can’t believe he took a break from the beach to go and drive trucks across mainland America. thankfully he came to his senses and is back living the good life.
4. Go to Hanauma Bay and snorkle with the fish and turtles. It’s cheap and a taste of what the Hawaiian sealife was like before all the visitors turned up.
5. Rent a convertible and drive around the North Shore. Unfortunately I always seem to visit in our winter which is the Hawaiian summer so the surf is always small, but the drive is still amazing with the lava mountains on one side and the beautiful beaches on the other.
6. Walk up to Diamond Head. It took me nearly 30 years to do this and I wish I’d done it sooner. The view is awesome and it’s a great way to exercise after eating too many huge meals while on holiday.
I could go on and on but that was just the start of my Birthday trip. From Hawaii, we went to Vegas to catch up with some UFC Fighters.
A couple of visits to Xtreme Couture was a highlight. meeting Ray Sefo, Shawn Tompkins and Kevin Randelman was something I hadn’t really planned on. All great guys, they took time to talk with me about my Australian MMA brand “Raining Bombs” and my plans to help get Aussie fighters over to the U.S. to train and have a shot at the UFC.
My interest in the Martial Arts has definately molded my life and I hope to help others reach their goals in the sport of MMA. While I was having a working holiday in Vegas my wife managed to beat the odds and actually win money on the tables so we were both happy.
We also caught a couple of shows… “O” and “Ka” were amazing, the dodgy Adults Only hypnotist was hilarious and the tour of the Grand Canyon was a long day but a great side trip tha I’ll remember for a lifetime.
I’m an ambitious guy that is always looking to move ahead and to reach another goal so it is great to take the time to kick back and relax and be thankful for how my life has turned out. I’ve had some serious struggles in my life but all the things that seemed like shit at the time were linked to the things I now treasure most.
One of my mottos is “Train Hard, Live Well” and ias time goes by it seems to me to be more of a fact.
Life is good, just never give up.
Cheers,
Aaron J Perry
